Shivangi Mistry

Welcome to my world! I'm Shivangi Mistry, and I'm anything but your average creative.

My journey began with a simple pencil, but it didn’t take long for me to swap it for makeup brushes, social media strategies, and a passion for digital storytelling. From the runway to the algorithm, my career has been a fusion of artistry and innovation.

After earning a Certification in Makeup Application from Parisian Beauty Academy, I became a lead makeup artist for high-fashion runway shows. But my creativity didn’t stop at beauty—I took it to the Fashion Institute of Technology, where I earned Associate’s and Bachelor’s degrees in Advertising and Marketing Communications. Along the way, I curated my own magazine and freelanced in the fashion industry, sharpening my skills in content creation and brand storytelling.

As I delved deeper into my passions, I discovered a love for digital marketing and social media, leading me to earn a Master of Science in Business of Fashion from Rutgers University. Now, I specialize in bringing brands to life through compelling content, community engagement, and influencer collaborations.

Currently, I lead social media marketing for Proactiv, where I’ve grown engagement, expanded TikTok reach, and launched an in-house College Ambassadorship Program that has generated millions of impressions and revenue. I also spearhead content production, directing and producing brand shoots that showcase products in fresh, innovative ways across digital platforms. Previously, I managed digital content for Art Hearts Fashion Week, amplifying fashion’s biggest moments from New York to Los Angeles. My expertise also extends to Brown Girl Magazine, where I craft culturally resonant content that connects and inspires.

With a deep-rooted understanding of beauty, fashion, and digital trends, I’m on a mission to push creative boundaries. Whether it’s conceptualizing viral campaigns, producing high-quality content shoots, or orchestrating influencer partnerships, I thrive on turning ideas into impact.

Join me on my journey—because creativity should never be ordinary.