ABOUT

Strategic Brain.

Creative Heart.

Hi, I'm Shivangi Mistry—a social media strategist, content producer, and digital marketer based in New York City.

My career has always lived somewhere between creativity and strategy. What started with a love for visual art eventually took me through makeup artistry, fashion, advertising, content production, and ultimately social media and digital marketing.

Today, I work across media and e-commerce at Tory Johnson Productions, managing social strategy and content for digital properties connected to Good Morning America, ABC News Live, The View, and Tamron Hall. My work spans strategy, content planning, filming, editing, copywriting, analytics, graphic design, and social-first storytelling.

Previously, I led social media marketing at Proactiv, where I grew audiences, increased engagement, built creator programs, and helped organic social contribute $1.2M in revenue. My experience also spans fashion and editorial through Art Hearts Fashion and Brown Girl Magazine.

What makes me happiest is taking something from:

idea → strategy → execution → result

I'm a strategist who likes making things and a creative who wants to know whether those things actually worked.