SHIVANGI MISTRY - CASE STUDIES

CASE STUDIES

01 — ABC SECRET SAVINGS: BUILDING A SOCIAL COMMUNITY FROM ZERO

SOCIAL STRATEGY • CONTENT PRODUCTION • SOCIAL COMMERCE • AUDIENCE GROWTH

THE OPPORTUNITY

ABC Secret Savings needed a social presence that could extend the shopping experience beyond broadcast and establish the brand across Instagram and TikTok.

Starting with new social channels gave me the opportunity to build the foundation from the ground up—from defining what we posted and how often to developing a recognizable content approach designed for each platform.

MY ROLE

I lead the social strategy and day-to-day execution across Instagram and TikTok, including content planning, creative concepts, shot lists, filming, editing, copywriting, publishing, and performance analysis.

I established a consistent posting cadence and developed a mix of product-focused, seasonal, trend-driven, and social-first content designed to introduce the brand, showcase featured products, and continuously grow its audience.

THE RESULTS

0 → 9K Instagram Followers

0 → 15K TikTok Followers

WHAT I DID

Strategy: Established the channel strategy, content pillars, publishing cadence, and growth approach.
Creative: Concepted, filmed, and edited short-form video tailored to Instagram and TikTok.
Optimization: Used content performance and audience behavior to continuously refine creative, messaging, and cadence.
Social Commerce: Translated e-commerce products and offers into content designed specifically for social discovery.

02 — PROACTIV: TURNING SOCIAL STRATEGY INTO BUSINESS IMPACT

SOCIAL STRATEGY • CONTENT PRODUCTION • INFLUENCER MARKETING • AUDIENCE GROWTH

THE OPPORTUNITY

Proactiv needed an organic social strategy that could strengthen its digital presence, grow and engage its audience, expand its creator ecosystem, and turn social media into a measurable driver of business results.

I focused on building a more performance-driven approach to social while creating content and programs that felt native to each platform and relevant to Proactiv’s audience.

MY ROLE

As Social Media Marketing Manager, I led organic social strategy across DTC, retail, agency, and internal teams, overseeing content strategy, creative production, influencer marketing, creator programs, platform management, analytics, and performance optimization.

I worked across both strategy and execution—from analyzing performance and developing content calendars to producing brand shoots, managing creators, and identifying opportunities for audience and revenue growth.

THE RESULTS

$1.2M Revenue Generated Through Organic Social

18K → 30K TikTok Followers in 4 Months

1.91% → 3.25% Instagram Engagement Rate

17M+ Views • 500K+ Engagements • 300 Creators through the College Ambassador Program

WHAT I DID

Strategy: Led organic social strategy, content calendars, platform planning, reporting, and performance optimization across Proactiv’s social ecosystem.
Creative: Planned and produced social-first photo and video content, overseeing concepts, shot lists, production coordination, shoot direction, and final deliverables.
Influencer Marketing: Created and launched the College Ambassador Program, activating 300 creators who produced 1,000+ posts generating 17M+ views and 500K+ engagements.
Growth & Revenue: Used analytics, audience insights, and ongoing creative testing to grow TikTok, increase Instagram engagement, and contribute $1.2M in revenue through organic social.

03 — ART HEARTS FASHION: GROWING FASHION’S DIGITAL COMMUNITY

SOCIAL STRATEGY • LIVE CONTENT • BRAND PARTNERSHIPS • AUDIENCE GROWTH

THE OPPORTUNITY

Art Hearts Fashion needed a social strategy that could capture the energy of Fashion Week in real time while growing an engaged digital community beyond live events.

With shows taking place across New York, Los Angeles, and Miami, the opportunity was to create a consistent social presence that connected audiences with designers, runway moments, behind-the-scenes content, and brand partnerships.

MY ROLE

As Social Media Manager, I led social strategy and day-to-day execution across fashion, beauty, lifestyle, and live events, including content planning, publishing, real-time event coverage, influencer partnerships, sponsored content, and community management.

I developed monthly content calendars while adapting our strategy in real time during Fashion Week to capture and amplify the moments audiences cared about most.

THE RESULTS

117K → 153K Instagram Followers

5–7% Monthly Follower Growth

NYC • LA • MIAMI Live Fashion Week Coverage

Partnerships with brands including Alice + Olivia, Danessa Myricks, OFRA Cosmetics, Bioderma, Getty Images, Smartwater, Vitamin Water, Beachwaver & Adore Me

WHAT I DID

Strategy: Led social strategy, content calendars, publishing, and community growth across fashion, beauty, lifestyle, and live events.
Live Content: Produced and managed real-time Fashion Week coverage across New York, Los Angeles, and Miami, translating runway and behind-the-scenes moments into social-first storytelling.
Partnerships: Executed sponsored content, influencer collaborations, and brand partnerships while integrating partners organically into event coverage.
Growth: Used consistent programming, timely cultural content, and real-time engagement to grow Instagram from 117K to 153K with 5–7% monthly follower growth.